Ogling Ad Dollars

Want to draw more people into your website? Then put more video news feed on your contents mix because, as Facebook and Youtube would attest, video is king.

Internet analyst Gene Munster said Monday that Facebook is quickly catching up on Google’s Youtube on video views, adding fuel to their fight for advertising dollars.

Google has reported a two-year high on Youtube hits with eight billion views a day, but Facebook is fast catching up with a claimed increase of video views from one billion to four billion a day.

"Facebook has a powerful way of measuring the social graph on top of video, and they've really done a nice job of leaning into the news feed," said Munster.

"There are more ad dollars that are going to shift over to Facebook. The sense is that Facebook is slowly grabbing attention from advertisers away from Google and video in particular," he added. –End-

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